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OTHER SPORTS                                            ALTERED STATES


          Declines in other sports

                                                                                            83%
          20%
                                                                                            Percentage of US skier visits
           0%
                                                                                            in the 30 states with some
                                                                                            sort of legalized marijuana
         -20%         -12%
                                                                                            (recreational or medicinal)
                                  -30%
         -40%

         -60%
                                             -61%
         -80%
                   12% decline in MLB baseball game
                   attendance, 2007–18                                               32%
                   (Forbes Magazine, 2019)
                                                                                     Percentage of US population
                   30% decline in total number of
                                                                                     addicted to tobacco
                   US golfers, 2002–16
                   (2017 Pellucid Corp study)

                   61% decline in NASCAR TV                                          15%
                   viewership, 2005–2018                                             Percentage of US population
                   (Sports Business Journal)                                         addicted to alcohol



                                                                                     9%

                                                                                     Percentage of US population
                                                                                     addicted to pot



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