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Growing the Sport
WVA SKI AREAS ASSOCIATION
This association capitalized on the Snowflake logo by using
it to promote a major press conference held at Winterplace
Resort to kick off coordinated January efforts and to
promote the World’s Largest Lesson.
Mary Jo Tarallo SCHWEITZER MOUNTAIN, WA
Schweitzer’s marketing department promoted the
#firstdayfaces campaign that resulted in one of the
winning photos. It is the host mountain for the
initiative’s Snowboard Ambassador of the Year, Cindy
Rust. She has won the Bring a Friend Challenge two
years in a row by bringing more than two dozen of her
Post Falls High School, Idaho, students for ski and
snowboard lessons.
EAGLECREST, AK MOUNTAIN HIGH, CA
Eaglecrest uses several LSS(M) and Bring a Friend logos Mountain High ties in with as many LSSM/BAF
and graphics to promote five different learn-to programs elements and opportunities as possible, including
during January, and the resort features the LSSM Snowflake the Snowflake logo, the WLL logo, press releases,
prominently on its website home page. and Facebook and Twitter posts using the initiative’s
hash tags.
16 | NSAA JOURNAL | SUMMER 2016
