Page 28 - Early Winter 2014

Northeast RegioN With 13.39 million visits in 2013-14, the Northeast was up 0.4 percent from the previous season and up 2.2 percent from its 10-season average. The Northeast has the largest number of resorts of any NSAA region and the second largest number of visits. This region is also distinguished by comparatively high incomes, ability levels, helmet usage, previous winter visitation, crossover visitation (winter visitors who come in summer), passholder participation frequency, and likelihood of guests to recommend snowsports. Metric 2013/14 Change from 2012/13 Regional Rank (1=Highest) Projected Skier Visits 13,385,941 0.4% 2 Operating Resorts 145 inches +1 resort 3 1 139 Average Snowfall VITAL STATS Average Adult Weekend Ticket Price $76.22 -$0.73 3 4 4 1 1.5% Average Days Open 3.3% 132 $2.00 Average Ticket Yield $35.73 Average Season Passes Sold Per Resort 6,487 11.0% Average Season Pass Visits Per Passholder -4.9% 14.6 % of Revenue Attributable to Summer/Fall Ops 12.1% % of Visits Age 17 and Under (Kottke Survey) 31.0% +0.6 ppts 2 4 1 -2.2 ppts Average Age 39.8 2 Household Income $100K+ 61% 1 GUEST BEHAVIOR Metric 2013/14 Change from 2012/13 Regional Rank (1=Highest) Percent Snowboarders (Kottke Survey) -0.8 ppts 5 25.2% Percent Beginner 5 10% Percent Intermediate 44% 3 Percent Advanced/Expert 2 46% Wearing Helmet Today 1 83% Renting Equipment Today 20% 5 Lesson/Visit Ratio (Kottke Survey) 3 7.8% +0.1 ppts Percent Overnight Visitors (Kottke Survey) -0.2 ppts 46.4% 3 GUEST LOYALTY Metric 2013/14 Change from 2012/13 Regional Rank (1=Highest) Percent Season Pass Visits 4 -1.4 ppts 37.2% Previously Visited Resort in Winter 78% 2 Previously Visited Resort in Summer 1 31% Percent Highly Likely to Return to Resort Next Season (9, 10 on 0-10 scale) 1 76% Net Promoter Score (Likelihood to Recommend Resort) 2 70% Net Promoter Score (Likelihood to Recommend Snowsports) 76% 2 26 | NSAA Journal | EARLY WINTER 2014 w w w.nsaa. org NSAA Early Winter 2014 prepressed v5b.indd 26 10/29/14 6:07 PM