Page 59 - Early Winter 2014

‘First Day Faces’ Campaign Bolsters LSS(M)/BAF Initiatives Participation includes your offer being featured on the LSS(M)/BAF Organizers of the industry-wide Learn to website, www.learntoskiandsnowboard. Ski and Snowboard and Bring a Friend org, and access to the official “Partners initiatives are launching a new ad campaign featuring four very delighted-looking Tool Kit,” which includes logos for people whose expressions capture the fliers, postcards, etc., along with ideas thrill of the first-time skiing and riding for attracting new customers, reasons experience. why LSS(M)/BAF can help a ski area, Working with Cultivator Advertising suggestions on how to create LSS(M)/ Share your love of snow sports this January during Learn to Ski and and Design of Denver, Colorado, the Snowboard Month. When you help a newcomer sign up for a lesson, you’ll be entered to win the Bring a Friend Challenge grand prize. Get information for deals on lessons, rentals and tickets, all winter long, at bringafriend.org. BAF partnerships with nearby busi- LSS/BAF organizers have developed the nesses, how to create an “Ambassador “First Day Faces” campaign to generate interest in taking lessons and in helping others get in on the fun. There Program,” how to work with the are two versions: one directed to newcomers themselves, and the other program’s national PR and social media directed to current skiers and riders with a “remember when…” message campaigns, and much more. N suggesting they help newcomers others sign up for beginner lessons. Downloadable artwork is available in the partner toolkit on John Brice founded Brice & Associates learntoskiandsnowboard.org, the new website for LSS/BAF (see “LSS(M)/ PR agency in 1986 and turned his focus BAF Organizers Revamp Consumer Website,” pg. 56). Program partners to snowsports PR in 2008. Brice planned are encouraged to use the materials in ads, flyers, postcards, or other communications materials as appropriate for their learning programs, and executed the LSSM lodging package said Mary Jo Tarallo, LSS/BAF executive director. PR program last season. Brice & Associ- LSS/BAF organizers plan to develop a social media promotion around ates has been honored by the states of Utah this theme also, Tarallo said. Visit learntoskiandsnowboard.org for more and California with “Best PR Campaign” information. awards. He may be contacted at JBrice@ BriceAndAssociates.com. EARLY WINTER 2014 | NSAA Journal | 57 w w w.nsaa. org NSAA Early Winter 2014 prepressed v5b.indd 57 10/29/14 6:41 PM