Page 16 - Summer 2014

GROWING THE SPORT Best Camelback Mountain Resort @E;LJKIPËJ )'(*$)'(+ J<8JFE Wins Conversion Cup Challenge BY REBECCA W. AYERS, EDITOR amelback Mountain Resort in Tannersville, Pennsylvania, is the winner of the 2014 CConversion Cup Challenge, NSAA’s annual award to recognize resorts across the country that both of which have contributed to considerable growth in snows- have developed outstanding programs to convert ports lessons at the resort over the past several years. skiers and snowboarders into lifelong enthusiasts. The Explorer Card consists of three 90-minute lessons, NSAA made the announcement during the NSAA three lift tickets, and three rentals for $129. The program, Convention and Tradeshow, held April 30 through May 3 in geared to first-timers and beginners ages 6 and older, not only Savannah, Georgia. The Conversion Cup Challenge is spon- is a great value but also incentivizes guests to take more lessons. sored by HEAD Wintersports. Upon completion of the three visits, Camelback offers the skier/ Camelback’s win is largely based on the success of an afford- rider a fourth and fifth visit for $34 each—complete with lift able learn-to package and an emphasis on terrain-based teaching, tickets, lessons, and rentals. HALLEY O’BRIEN Brian Bossuyt, Camelback’s marketing director, and Arthur Berry, president, accept the Conversion Cup on behalf of the resort. 14 | NSAA Journal | SUMMER 2014 w w w.nsaa. org NSAA Summer 2014 prepressed v6a.indd 14 7/3/14 4:19 PM