Page 52 - Summer 2014

ago. Today, beginners offer, provide both the package price have many more leisure- and the “un-packaged” price—the time options than ever, sum of the prices of the individual so a single time chang- components purchased separately: lift ing in a cold parking lot tickets, equipment rentals, lessons, and might prevent them from lodging. To motivate buy-in from the converting from begin- nonskiers in the family or group, you ner to core skier or snow- can include as “extras” in each LSSM boarder. If they are made package: massages, dinners, cooking aware of your LSSM or photography classes, snowshoeing, lodging packages, they or snowmobiling. If you do, note the will be interested. package savings on each. Also, be sure Factor into the eval- to either note that the package price uation of creating LSSM includes taxes, or detail the taxes. lodging packages the fact Regarding pricing, small discounts of G that overnight guests spend more money at ski CJJDËj GlYc`Z`kp Glj_1 areas, and the addition of a LSSM lodging package LSSM’s national PR effort helped Pennsylvania’s Liberty Mountain Resort to your LSSM program gain valuable exposure for its LSSM is almost a no-brainer. lodging package, with placement in The Clearly, there are millions Washington Post among other big-name media outlets, as shown here. of reasons for your ski area to add lodging pack- are different when it comes to wanting ages to your LSSM offer, for individu- to stay over—particularly young par- als and groups. ents returning to skiing as their chil- So, make a point to meet now dren reach the learning age. Young with your staff and/or lodging partners families suffer from “time poverty” and create your ski area’s LSSM offers, more than most demographic groups, including individual and group LSSM Sunday, December 15, 2013 and staying at the mountain saves lodging packages. Then share your 700,000 Circulation 16 Million Average Monthly Unique Visitors them time. Your new LSSM lodg- LSSM offers with the national LSSM ing packages will also appeal to cou- PR effort (LSSMLODGING@gmail. ples of all ages interested in learning a com), so the packages can be featured new activity they can share for life. For in LSSM press releases and on www. w w w .W ashingt onP ost .c om everyone, spending the night at the ski SkiandSnowboardMonth.org. This week’s best travel bargains area makes for a richer, deeper, more As you create your ski area’s Ski areas and resorts in 30 states are participating in Janu- ary’s Learn to Ski & Snowboard Month initiative. Deals rewarding immersion into the snows- LSSM lodging packages, do so with vary by resort. For example, Liberty Mountain Resort & ports lifestyle. an eye on earning editorial coverage Conference Center in Pennsylvania is offering a Wednes- Remember your first day skiing for them. Do this by offering substan- day night package for $90 per person double, plus about $8 or snowboarding? Had there been tial savings that can be clearly spelled taxes; special includes lodging with breakfast, group lesson, equipment rental and beginner’s-area lift ticket. Priced a screaming LSSM lodging pack- out in LSSM’s national and regional separately, the package would cost about $316 per couple. age back then, chances are you would press releases. Editors want to tell their Info: 717-642-8282,www.libertymountainresort.com. For have loved it: an après ski hot tub soak readers, viewers and listeners exactly specific promotions: www.skiandsnowboardmonth.org. with a beverage always beats changing what they will be saving—the differ- Note: Many publications across America re-publish this travel next to your car in the cold parking ence between a package’s price and the deals column and post it on line. lot, right? Today’s first-time partici- cost to purchase the package’s compo- URL: http://www.washingtonpost.com/lifestyle/travel/this-weeks -best-travel-bargains/2013/12/12/5b166ba0-61d2-11e3-94ad- pants have a lower threshold for incon- nents a la carte. 004fefa61ee6_story.htm venience than those that learned years So for each LSSM package you 50 | NSAA Journal | SUMMER 2014 w w w.nsaa. org NSAA Summer 2014 prepressed v6a.indd 50 7/3/14 4:21 PM