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VacationRoost oped, with no loss in durability. This allows For guests, the product offers more value, Auto Dialer Call Center Solution kids to learn significantly faster and easier. more choice and more fun! VRAD takes a web lead or email lead, con- The ski will be available in retail shops and Casey Parliament verts it into a phone session, and then routes for rental for the 2014-15 season. Elan has casey@connectintouch.com just like a phone call to a call center agent also developed a significantly softer boot (970) 376-5272 and pops it on their screen. It then gives the that flexes through the sole to enhance the agent 20 seconds to become familiar with U-Flex technology in the ski. PRINOTH the customer request before autodialing the Bill Irwin Snow Depth Technology customer back. The agent is talking to the b.irwin@alpinasports.com The innovative functionality of the Prinoth customer within about 60 to 80 seconds. (603) 545-1701 Resource Manager is the ability to analyze About 75 percent of the time this results in through GPS measurement how many acre reaching the customer while the person is Intouch Technology Group feet of snow have been made on a trail, and still on the website. The result: about a 400 Intouch OnePass more importantly how many acre feet of percent improvement in conversion rates. The Intouch OnePass solution is a technol- snow are required to open a trail based on Jim Barsch ogy that facilitates product interoperability historic data. At an average cost of $1,320 jbarsch@vacationroost.com across independent resorts, activity provid- for an acre foot of snow, who wouldn’t want (801) 559-3300 ers, or retail and F&B establishments, thereby the benefits of having the Prinoth Resource allowing resort guests to purchase goods Manager on their team? The Prinoth Elan Alpina or services from third parties by applying Resource Manager is an environmental per- U-Flex Rental Kid’s Skis and Boots “credit” from their ski product. The OnePass former that provides energy conservation Elan has addressed the issue regarding product was developed to provide better and increased efficiencies for snowmaking the limitation of shaped skis for kids. Using flexibility for resort guests, while encourag- and slope grooming. new construction and technology Elan has ing advance purchase and increased spend Chris Perkins developed a kid’s ski that is 30 percent softer by providing more opportunities for guests chris.perkins@prinoth.com in flex than any other kid’s ski ever devel- to utilize the maximum value of a product. (530) 412-0688 n UNIFORMS | Custom Built for the Industry n Technical Functional n Customizable n Choose your own n colors and styles, all designed for comfort and durability. phone: 775.831.7670 web: MountainUniforms.com email: info@MountainUniforms.com 58 | NSAA Journal | SUMMER 2014 w w w. n s a a . o rg NSAA Summer 2014 prepressed v7a.indd 58 7/9/14 1:32 PM