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Convention
HEADING WEST
NSAA’s 2019 National Convention & Tradeshow Goes to San Diego
BY EARL SALINE, DIRECTOR OF EDUCATION PROGRAMMING
SAN DIEGO, CALIF., IS AN IDEAL LOCATION to relax, reconnect
with friends and peers, and reflect on the season past as Hilton 2018
you plan for the next while attending NSAA’s National
Convention and Tradeshow. The event takes place April 29–
May 2 at the Hilton San Diego Bayfront, conveniently
located within walking distance of the famed Gaslamp
Quarter and a short ferry ride from Coronado Island.
The 2019 Convention will highlight new and different
ideas and issues affecting the industry. Education and general
sessions will feature area leaders, industry pros, and other
subject matter experts providing insights and analysis of
relevant issues, strategies, and tactics to protect and grow
your business.
Here is a sample of this year’s sessions:
Return to the Core
Attracting and retaining new skiers and riders is vital to the Greening the Supply Chain: Incorporating
sustainability of the industry. Yet, we still need to keep our Sustainability Across Your Resort
core customers stoked and coming back for more. Learn Resort environmental efforts can take many forms, some more
from areas doing just that—keeping the soul in the sport obvious than others. Your supply chain is one opportunity,
and maintaining a commitment to their core participants. often overlooked, to make a statement and have a measurable
immediate impact.
The Summer Opportunity
We’ll take a fresh look at summer and delve into the nuances More than Money: The Future of
of the summer guest, comparing their experiences, satisfaction, Ski Industry Compensation
and loyalty to our winter guests—and what areas are doing to Mandatory wage increases and competition from outside
grow their revenues by bringing the summer customer back industries have challenged areas’ ability to attract and retain
for more. employees. This session will highlight tools and tactics to
remain competitive without breaking the bank.
NSAA Research: From Data to Action
NSAA produces incredible industry-leading research. 51 Ways to Increase Your Ski Area F&B
While providing a high-level overview and analysis of this Profits Over One Season
year’s research results, this session will also give guidance and This session will deliver cost-saving and profit-boosting
recommendations for how you can put this valuable data to measures that areas can implement to increase the profitability
use at your area. of food and beverage operations.
The CMO Roundtable: Making the Most Don’t miss this chance to participate in these and other
of What You Have important discussions with your industry peers and enjoy the
Regardless of the resources you put toward marketing, you sun of San Diego in late spring. Visit nsaa.org for information
still need it to be as effective as possible. Our roundtable of on registration and reservations for the 2019 NSAA National
marketing executives will explore the challenges they face Convention and Tradeshow. We look forward to seeing you
every day and the issues that keep them up at night. in San Diego!
10 | NSAA JOURNAL | SPRING 2019
