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CONTENTS

SPRING 2019 Features

20

PG. 20
TAOS AIR: Taos Ski Valley Courts the Texas Market

BY COLIN BANE
A renaissance is occurring at Taos Ski Valley in northern New Mexico. The resort has invested in its own airplane to transport
guests from the Lone Star State, one-third of the resort’s clientele. The charter service, along with an unprecedented emphasis
on sustainability in a new boutique hotel, are smart strategies to appeal to today’s guests—especially the nearly 30 million
residents in neighboring Texas.

PG. 28 PG. 34
NSAA Economic Analysis Final Results: National Ski Patrol’s International
Breakdown of the 2017–18 Season Exchange Visitor Program
BY DAVE BELIN BY MEEGAN MOSZYNSKI & CHARLES BULMAN
The final report on ski areas’ financial performance NSP has been using the Exchange Visitor Program (EVP)
for the 2017–18 season shows unsurprising variability for 25 years to promote international best practices and
among NSAA’s six geographic snowsports regions, but knowledge sharing among experienced ski patrollers
with a strong performance overall. Here we present some throughout the world. This niche subunit of the broader
summary highlights on key metrics from last season, J-1 visa program provides unique opportunities for NSP
including long-term revenue per resort, summer revenue, patrols to improve their training, expertise, and help
and characteristics of profitable ski areas. elevate patrolling on a global scale.