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Government Agency category, recognizing Diamond Peak’s at Deer Valley and transitioning into an advisory role at STAdMarch19.qxp_Layout 1 1/22/19 9:37 AM Page 1
numerous sustainability initiatives, including free town Alterra Mountain Company.
shuttles, electric charging vehicle stations, millions of dollars
of investment in local watershed restoration, and providing Ski area founder ALAN FLETCHER SR MANUFACTURED
refillable water pouches and filling stations resulting in a was honored recently with the
34 percent reduction in water bottle sales. NEW ENGLAND SKI MUSEUM’S 13th
annual SPIRIT OF SKIING AWARD. IN THE U.S.A.
JACKSON HOLE MOUNTAIN RESORT, WY, has been ranked as the The museum presents the award
number one ski resort in North America by Forbes Magazine each year to a ski figure who per­
for the eighth consecutive year. In selecting the top resort sonifies the famous Otto Schniebs
each year, Forbes considers the entire resort experience, from saying, “Skiing is not just a sport—it is a way of life.”
terrain and snowfall to lifts and ease of access. A lifelong skier, Fletcher bought the first parcel of land
that would become Nashoba Valley Ski Area, MA, in 1963.
BOB WHEATON, former president/
He and his family have been active in the industry since
Deer Valley Resort COO of DEER VALLEY RESORT, UT, then, and he was a huge early supporter of both snow­
now has a street named after him.
boarding and freestyle.
The Park City Council recently
approved the official renaming of
the Guardsman Connection Road FACE SHOTS SUBMISSIONS: Send press releases about
public street near Deer Valley new-hires, promotions, capital improvements, and other
Resort to Wheaton Way. The renaming, recommended by important developments to the NSAA Journal editor
the Park City Area Lodging Association, is intended to at editor@nsaa.org. Please send photos as separate
publicly honor Wheaton and his four decades of service high-resolution attachments.
to the ski industry. He is retiring this year from his role

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56 | NSAA JOURNAL | SPRING 2019