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Washington, including the EV tax credit extension and the can serve as a unifying force and a springboard for facilitating
energy storage tax credit. On day two, ski industry represen- more climate change action and advocacy among thousands
tatives met with members of Congress to share our indus- of businesses that make up the outdoor recreation industry.
try perspective on climate change impacts and solutions and
the economy-wide benefits of putting a price on carbon. In Action: Reducing Carbon Emissions
total, over 76 businesses participated in the event, including The OBCP sees benefit not only on working together on
Microsoft, Johnson & Johnson, Gap, Mars, Nike, Rossignol, advocacy, but in mobilizing our members to take meaningful
and Phunkshun. NSAA members in attendance included action to reduce their carbon emissions. We can learn a
Aspen Skiing Company, Vail Resorts, Arapahoe Basin Ski great deal from each other, and already are. NSAA’s Climate
Area, Brendle Group and four state and regional associations Challenge can serve as an inspiration for OIA and SIA in
(Colorado Ski Country USA, Pacific Northwest Ski Areas helping to encourage their members to inventory, target,
Association, Ski New Hampshire, and Ski Vermont). reduce and report on their GHG emissions. OIA shared
The May carbon pricing fly-in is just the beginning for information on its supply chain greening work during
OBCP on advocacy. In fact, the OBCP is best described as NSAA’s convention in San Diego, which was helpful to
a journey: it represents a long-term dialogue among the three resorts who are moving in this direction with respect to
outdoor recreation trade associations on what areas are most ripe retail, food and beverage and energy purchases. Speaking
for collaboration, how to play to our respective strengths, and of energy purchases, the OBCP is engaging with LevelTen
how to best engage allies that we have among policy makers. Energy, who also presented at NSAA’s recent convention, on
We know that we are going to need many tools in the tool- how companies from all three associations can band together
shed to solve climate change. There is no silver bullet here. on an aggregated renewable energy purchase through a
Price on carbon, decarbonizing the grid, renewable energy Virtual Power Purchase Agreement (VPPA). This aggregated
standards, infrastructure investments, restoration research approach could serve as a model for smaller companies to
and funding – all of these are on the table as far as climate unite to bring renewable energy purchase costs down so they
change solutions go. As we assess these options, the OBCP too can play a role in decarbonizing the grid.

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SUMMER 2019 | NSAA JOURNAL | 11