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AWARDS inntopia full page grey.pdf 4 8/16/18 1:02 PM

Marketing Awards

SPONSORED BY INNTOPIA Lift tickets and lodging in one cart?

CRM data right inside your CRS?
Best Learn to Ski and Snowboard/
Bring a Friend Campaign
Yep. Inntopia does that.

Dana Johnson, Director of Marketing for Ski Cooper, CO, accepts the area’s first
marketing award with Dan Torsell, President and General Manager.
pages. The ski area saw an increase of 54 percent in spring
snowsports bookings as a result of these partnerships. For We grew up in the ski industry. We’ve spent fteen years
maximizing their resources through strategic partnerships, building software that addresses your unique challenges,
Ski Cooper is the winner for Best Social Media Campaign. but we’re not slowing down. We’re launching new products
and features that do a better job than ever of helping you
Best Use of Video measure, market, and sell your travel experiences.
Collin Casper, Controller, and Lisa Nigon, Marketing Director, of Ski Homewood
Mountain Creek Resort,
Homewood Mountain Resort, California New Jersey C If you haven’t seen the magic of giving your central
Homewood Mountain Resort established clear goals for its Mountain Creek and its M
Learn to Ski and Snowboard Month and Bring a Friend cam- parent company, SNOW Y reservations agents access to guest marketing pro les, or
paigns: create a better first-time experience, and encourage Operating, take pride in their how easy it is to use your clean guest data to target via
CM
people to share their stories. The most authentic way to pro- role for growing the sports Facebook ads, or the in ux of new wholesalers who can pull
MY
mote the narrative of the learn-to experience is to allow the of skiing and snowboarding. your real-time rates from Inntopia, you’re in for a treat. And
CY
participants to tell it themselves. And they should – the group we’ve got even more in store.
The ski area used a multi-pronged approach, melding email is continually innovating its CMY
marketing, website content, on-site events and social media approach, taking cues from K
to create a comprehensive campaign. By allowing people to trends in other industries and We’ll see you on the lift. (But you should probably request a
share their learn-to stories, they were able to engage and show- taking risks on new projects. demo just in case.)
Hugh Reynolds, Vice President of
case a diverse customer base, and promote the resort from an Marketing and Sales for Mountain In 2017, Mountain Creek
organic guest perspective. For breaking down barriers to trial Creek Resort began strategizing ways to
and empowering their guests to tell their stories, Homewood introduce a young and widespread audience to snowsports. The
Mountain Resort has been named the winner for Best Learn to executive team came up with the idea of partnering with Blippi.
Ski and Snowboard Month/Bring a Friend Campaign. And if you don’t know what a Blippi is, that’s okay—your kids
probably do. The YouTube personality and social media
Best Use of Social Media juggernaut posts kid-oriented videos with millions of views.
Ski Cooper, Colorado Blippi and Mountain Creek partnered to create a video
Ski Cooper is a Colorado gem nestled among giants, with on snowboarding, which has received over 8 million views
a fiercely independent spirit and a dedicated local following. to date. (Ed. note: At the time of the Convention, the video
The small ski area was able to maximize its social media had received over 7 million views; the continued growth of the
budget and tell its story to a wider audience by partnering viewing audience is absolutely staggering.) The video not only
with organizations with a larger social media presence. increased the profiles of Mountain Creek and its Burton
It was exciting to read about the results of these cam- Riglet Park, but introduced millions of kids—and their
paigns, and to see the positive effect that these partnerships parents—to the joys of winter sports. For leveraging partner-
had on the ski area’s late-season business. The ski area’s ships with current growth tools and discovering new ways to
partnership with the Colorado Tourism Office resulted in reach the next generation, Mountain Creek has been named
increased traffic to its website, including visits to multiple the winner for Best Use of Video.
corp.inntopia.com/nsaa

26 | NSAA JOURNAL | SUMMER 2019