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CONTENTS

SUMMER 2019 Features

52% 58

DECLINE IN 97%
terrain park
serious REDUCTION
injuries
in tibia/leg
fractures

PG. 58
SETTING THE RECORD STRAIGHT: Injuries, Fatalities,

and the Industry’s Record of Progress

Ski-related injuries are a hot topic, but what does the data say about how effective the ski industry
is at reducing injuries? Dave Byrd analyzes the research from leading epidemiologists to see the trends
and opportunities for the industry, and debunks some prominent media myths.

PG. 44 PG. 64
Kottke 2018/19: A preliminary analysis Training and Retaining the Next Generation
BY DAVE BELIN of Ski Area Leaders
The annual Kottke End-of-Season Survey results are here, BY NATALIE OOI, PHD
and it was a strong snowsports season across the country, The ski industry has a succession problem, and it’s time for ski
with a record visitation year for the Rocky Mountain region. areas to take action to ensure that the next generation is ready to
Dave Belin of RRC Associates breaks down the preliminary lead. But how do we identify and prepare these future leaders?
numbers for skier visits, snowfall, yield and more. Natalie Ooi outlines the ways that current leaders can help
train and retain the people who will be running our industry.
PG. 52
First Impressions: Connect with your staff through PG. 70
engaging orientation and onboarding techniques Ski Area Education Programs

BY KELLY PAWLAK BY JOHN BRICE
Set up your ski area—and its employees—for success this Now that we can identify our next generation of leaders, what
season by revisiting your orientation program. Check out these other programs are out there to help take their ski industry
best practices, tips and ideas for updating your orientation and education to the next step? When young employees invest in
making the best first impression to kick off the season. education, it opens a world of potential in the industry.