Page 4 - Marketing Disrupted 2021
P. 4
COMMON
CHALLENGES
Small to medium business owners are adept at growing their business, but
often lack the knowledge and time to develop and implement appropriate
marketing strategies. The market is saturated with consultant firms and
independent consultants who often fall short of delivering a strategic plan
that supports each individual business' goals.
Consultants and their firms often:
Do not require or participate in continuing education to stay ahead of
current trends
Are easily identified by their work regardless of what materials are
developed for different businesses
Lack the experience to work with exceptional business owners and
individualize their materials
Propose plans that are not easily implemented and maintained by the
business
Over-extend their "expertise" to different areas beyond the marketing scope
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