Page 149 - Introduction to Tourism

Enterprise Rent - A - Car is one of the surprises in the

rental car business. The privately held rental car fi rm

has the largest revenue ($9.0 million) and one of the
largest fleets of rental cars in the United States, with

over 711,000. It was launched as an insurance

replacement fi rm that supplies rental cars to people
whose vehicles have been damaged or stolen or are

undergoing mechanical repairs. In addition to this

market segment, Enterprise has now gone global and

serves all rental markets. However, airport locations
are dominated by the big four: Hertz, Avis, Budget, and

National. Enterprise delivers its cars to customers who

phone for service.
Computerized navigation systems have come to rental

cars and are predicted to be a growing attraction.

Bookings over the Internet are increasing.

Many of the auto rental systems are international and
have services in virtually every tourist destination area

in the world. These companies arrange for the

purchase, lease, or rental of automobiles domestically
and abroad. Companies representative of this type of

organization are: America Rental System; Auto Europe;

Europcar International; Hertz International, Ltd.; the
Kemwel Group, Inc.; and Inter Rent.

Taxi and Limousine Service

149