Page 23 - Introduction to Tourism
P. 23
superstructure. However, because of their unique
identification with the modern
era of the built environment, each merits specific
identification.
A recent addition to the built environment of a
destination is that of information.
Increasingly, the success of a destination is
determined by its ability to assemble,
interpret, and utilize information in an effective
manner. Information is of several
types: information concerning the potential
tourism market, which is essential for destination
design and development; information on the level
of satisfaction of current visitors regarding the
quality, or enjoyment, of their visitation
experience; information regarding competitors
and their activities; information concerning the
functioning or performance of the destination in
its efforts to profi tably provide attractive
experiences to visitors; and information
concerning the extent to which residents of the
23