Page 23 - Introduction to Tourism
P. 23

superstructure. However, because of their unique

               identification with the modern



               era of the built environment, each merits specific

               identification.


               A  recent  addition  to  the  built  environment  of  a

               destination is that of information.


               Increasingly,  the  success  of  a  destination  is

               determined by its ability to assemble,



               interpret,  and  utilize  information  in  an  effective
               manner. Information is of several



               types:  information  concerning  the  potential

               tourism market, which is essential for destination

               design and development; information on the level

               of  satisfaction  of  current  visitors  regarding  the

               quality,  or  enjoyment,  of  their  visitation

               experience;  information  regarding  competitors

               and  their  activities;  information  concerning  the

               functioning  or  performance  of  the  destination  in

               its  efforts  to  profi  tably  provide  attractive

               experiences         to    visitors;    and      information

               concerning  the  extent  to  which  residents  of  the











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