Page 66 - Introduction to Tourism

Roman tourists went about sightseeing much as

we do today. They used guidebooks, employed

guides, left graffiti everywhere, and bought

souvenirs. The examples are diverse and often

amusing. The only guidebook to survive from

ancient times is a guidebook of Greece, written
by a Greek named Pausanias between 160 and

180 C.E.
(during the reigns of emperors Hadrian,

Antoninus Pius, and Marcus Aurelius). This guide
“ marks a milestone in the history of tourism. He

[Pausanias] is the direct ancestor of the equally

sober and unimaginative, painstakingly

comprehensive and scrupulously accurate Karl

Baedeker. ”

The Silk Road

In 1889, Rudyard Kipling penned the oft - quoted

line “ East is East and West is West and never

the twain shall meet. ” Actually, East and West

had already met more than 2000 years earlier on

the now - fabled Silk Road.

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