Page 259 - 2018-2019 Catalog

Marketing

MKT 171 Introduction to Marketing 3.0 Units MKT 173 Principles of Selling 3.0 Units
Course Advisory: SCC minimum English and Course Advisory: SCC minimum English and
Math standards. Math standards.
Hours: 48-54 lecture. Hours: 48-54 lecture.
A comprehensive study and analysis of initiating the The application of traditional selling skills including
marketing process (for both profit and non-profit the approach, demonstrating the product, answering
organizations) with special emphasis on understanding the customer’s objections, and closing the sale to the
the consumer and detailed studies of demographics and customer’s satisfaction.
target marketing. Includes the role of marketing research,
the process of defining a marketing problem and then MKT 174 Retail Merchandising 3.0 Units
systematically collecting and analyzing information Course Advisory: SCC minimum English and
to recommend actions to improve an organization’s Math standards.
marketing activities. Hours: 48-54 lecture.
A comprehensive study of the principles and practices of
MKT 172 3.0 Units merchandising management of product/services, with
Marketing Management and Planning emphasis on store location analysis, layout, customer
Course Advisory: SCC minimum English and services, buying, sales promotion, consumer credit,
Math standards. and understanding consumer needs and wants. Course
Hours: 48-54 lecture. includes practical applications related to start-up of a
Marketing methodology related to all channels of new business and legal constraints of organizing, selling,
distribution including pricing strategies, new product/ advertising, consumer relations and personnel practices.
services, and the development and evaluation of
breakthrough opportunities. Practical applications in
dealing with government regulations and the career field
of sales, promotion/advertising.

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