Page 63 - Approved_ Something's_Brewing_May/Jun'23

BRITA

BRITA launches world’s first data-driven intelligent filtration system

BRITA Professional has announced the launch of its Working in partnership with customers, BRITA
industry-first smart filtration system. PURITY C iQ is a Professional has drawn on its industry heritage to deliver
data-driven water filter system designed for, and in the biggest innovation in water filtration since Heinz
partnership with, coffee professionals. A game changer Hankammer launched the first BRITA water filter jug in
for the industry, PURITY C iQ combines a filter, a filter 1970.
head, and the cloud-based BRITA iQ Portal to deliver
accurate information on key performance parameters in Packed with smart features, PURITY C iQ creates effective
real time. filtration and servicing. The smart filter head provides
guidance on installation and filter flushing, while the
Seven years in the making, PURITY C iQ is more than just intelligent sensor technology detects and reacts to
a filter cartridge. Using real-time data, it gives hospitality changes in the water. An integrated FlowMeter monitors
businesses full transparency on all the information they water consumption and filter lifespan, while visual
need to make smarter decisions and benefit from information can be viewed on the BRITA iQ portal at any
enhanced preventative machine maintenance. By time.
monitoring the performance and condition of water
filters, the system helps businesses reduce the risk of Join the filter revolution and say goodbye to hidden
energy-sapping limescale build-up, efficiently plan service costs and guesswork for good.
visits, and be crystal clear on costs.
To learn more or to request a 1-2-1 consultancy on how
It also helps ensure optimal water quality, by monitoring PURITY C iQ can transform your operations, visit the
incoming flow. This includes how hard the local water is, website www.brita.co.uk/purity-c-iq.
when water filters and cartridges need changing, and
how much water has been used each week. BRITA Professional: 01869 365 851 or
www.brita.co.uk/professional
Information is precise and settings are automatically Connect on LinkedIn via BRITA Group or Twitter
adjusted. The result? Machine downtime due to @BRITAPRO
unplanned repairs is kept to a minimum, energy MAY/JUNE. 2023 | ISSUE 30
consumption is reduced, on-site service visits are easier
to plan, and outstanding cup quality is guaranteed.

www.beveragestandardsassociation.co.uk