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The Importance of Food
& Beverages at Business
Exhibitions
Business exhibitions have According to a survey conducted by the International
become a staple in the Association of Exhibitions and Events (IAEE), 86% of attendees
corporate world, serving believe that having access to quality food and beverages at
as platforms for exhibitions enhances their overall experience.
networking, showcasing
innovations, and forging An EventMB survey found that 72% of attendees at business
valuable partnerships. expos consider food and beverage areas to be prime
networking spots. These areas facilitate informal interactions
In this article, we explore that can lead to valuable connections and partnerships.
the significance of
beverages & and food at Exhibitors who offer food or beverages at their booths tend
business exhibitions and to attract more visitors. A study by the Center for Exhibition
how they contribute to the Industry Research (CEIR) reported that booths with
overall success of such refreshments experienced a 20% increase in traffic compared SEPTEMBER/OCTOBER. 2023 | ISSUE 32
events. to those without.
Read the importance of Food and beverage offerings can influence attendees' decisions
food & beverage at about which exhibitors to visit. In a survey by Freeman, 63% of
business expos on the respondents said that free food or beverages would motivate
right them to visit a booth they might otherwise skip.
www.beveragestandardsassociation.co.uk
