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Something's Brewing Partner                                                      BSA Member
                        Tailored Products

                        and Services


                         Digitisation allows us to track
                        purchasing patterns and
                        customer preferences, we can
                        communicate to specific
                        customers about products that
                        will be of interest to them and we
                        can even find out what products
                        customers searched for that we
                        don’t currently carry in our range
                        – and supply them!







                                                                       team, AI tools are a powerful addition,
                                                                       providing rapid responses to frequently
                                                                       asked questions and freeing up the time
                                                                       of customer service teams to provide

                                                                       product support and assistance with
                                                                       more sensitive service issues. This level
                                                                       of responsiveness is critical in today's
                                                                       fast-paced service sector.
                          The Puly Verde cleaning range
                          available from JES                            By embracing digital tools and
                                                                       technologies, wholesale businesses like
                        Customer                                       ours at Jaguar can enhance the service

                        Support                                        we offer our customers from start to
                                                                       finish in an increasingly competitive
                                                                       market. As adoption of technologies is
                         With digital tools, our customers
                        can easily track their orders,                 changing the way in which coffee shops
                        receive updates on current                     operate then this is also true of the
                        shipping status and get alerts                 supply chain behind them.

                        about stock availability or                     Thank you to Helen Taylor, Director at
                        product restocks.                              JES for this article.
                                                                       To find out more about Jaguar visit
                          Implementing AI-driven                      www.jesuk.com

                         technology in the customer                                                                 SEPTEMBER/OCTOBER. 2024 | ISSUE 38
                         service arena is something that
                         must be considered carefully.
                         Used wisely and crucially
                         alongside a knowledgeable and                     12 Albury Close
                         accessible customer service
                                                                           Reading, Berkshire RG30 1BD
                                                                               12 Albury Close
                                                                           www.jesuk.com
                                                                               Reading, Berkshire RG30 1BD
          Benefits of Digitisation for Jaguar Espresso Systems
                                                                               www.jesuk.com

                                                                www.beveragestandardsassociation.co.uk
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