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JULY. 2021 | VOL. 19
Gaggia: It Just Had To Be!
When visiting the London Coffee Festival in “It’s the first thing they see, and so many
2019, Rinaldo Colombi came across La Reale people comment on how great it looks”, he
– Gaggia Milano’s first new professional says.
espresso machine in many years. From the
outset he was impressed with its looks and its According to Rinaldo, other machines just
performance. don’t have the same impact. “La Reale has
almost a cinematic quality to it, the
machine is beautiful and stylish, yet this is
a sturdy and robust machine that will
deliver a strong performance for years to
come.”
Artisan Coffee
With Italian heritage, Rinaldo is very
focussed on passing on his enthusiasm for
coffee to his customers and is now in the
6th year of roasting his own beans. As an
Fast forwards 18 months, and when his old artisan roaster, Rinaldo’s philosophy is to
machine needed replacing, he knew exactly bring ethically sourced high-quality coffee
what he wanted to replace it with... and with to Kendal’s residents and visitors, all the
his Italian roots, a Gaggia machine is the while maintaining a down to earth
perfect fit for Rinaldo. approach.
The Theatre Of Coffee Aesthetics Matched By Performance
So much of the pleasure in drinking coffee Rinaldo has a very strong brand ethos –
relies on the theatre involved in creating the sustainability and business ethics are at
drink. And like any good play, the set is all the heart of the philosophy – and the
important. The backdrop and the lighting are importance of his Italian roots are in
the keys both to an excellent performance evidence too. Another reason that La
and to totally engage the audience with the Reale complements this coffee roaster so
production. The art of coffee preparation has perfectly.
many parallels.
For Rinaldo, the stage is his espresso bar,
while La Reale provides both the set and the
lighting. As his customers enter the shop, they
are presented with the back of the machine –
something that does not go unnoticed.
