Page 10 - Branding Yourself and Your Business
P. 10
6 ROBERT DRAKES
on building as much publicity for your brand as possible. This
will cut down the initial costs of launching your new brand so you
can use your budgeted funds in other areas that will help make
the brand a success. When thinking of strategies to increase
your brand aware-ness try to approach it as how you can get the
most publicity for the lowest cost.
