Page 42 - Branding Yourself and Your Business

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NAMING AND THE INTERNET

When it comes to the Internet, picking a good name is more
important than picking a good name in the actual world.
This is because on the Internet your name
serves as the main reason consumers will go to your site. You
will want to stay away from picking a name that sounds too
generic. If generic names were the way to go Buy.com would be
much bigger than Amazon.com and CheapTickets.com would be
bigger than Expedia and Travelocity. Therefore, there are some
steps that you can use in order to come up with a name that will
give your Internet brand the best chance of succeeding.

First, keep the name short and simple. This makes it easier for
consumers to remember and quicker and easier to type into their
browser. Keeping the name simple and easy to spell is key for success
on the Internet. To reach your website the consumer has to spell it
correctly, one little mistake and they will be sent to a completely
different site. If your brand is better known by a nickname with
consumers keep that in mind when coming up with your name for the
Internet. Many companies that have been around for a while have
used this to their advantage. Consumers used FedEx rather than