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SWOT analysis is a careful examination of the organization
            concerning its strengths, weaknesses, opportunities, and threats
            (SWOT). The organization needs to pursue its measurable,
            develop its opportunities, remediate its vulnerabilities, and be
            ready to address the risks it faces.

            The Balanced Scorecard is a way to align business activities
            with the vision and strategy of the organization. This is done by
            examining the approach of the business from four contrasting
            perspectives; financial goals, learning and growth, the
            perspective of the customer, and the perspective of the company.
            By seeking a balance between the various aspects, the
            organization can develop a solid strategic plan that represents
            the vision of the organization.
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