Page 15 - Green Builder Magazine Nov-Dec 2019 Issue

THE STATE OF

SUSTAINABLE

BUILDING 2020

Make Way for the Megatrends

Green housing faces tough challenges in the years ahead. Are you ready?

BY GREEN BUILDER STAFF
Regional HERE ARE TRENDS, and then
Green Housing there are megatrends. A series of
ertification Trends T gradually warming days in a region
ROI Consumer over one summer is a trend. Global
Interest
in Healthy warming, occurring everywhere and
Homes impacting everyone long term, is
a megatrend. According to our
research, the green building
industry has several of the
Labor and Land latter.
Cost Impacts Green Builder Media’s
suite of market intelligence
Water services, COGNITION
HELP Technology Smart Data, uses Arti cial
WANTED Drivers Intelligence and the logic of

IBM’s Watson to mine web
and social media content.
Through COGNITION, we
can take a deep dive into the
data behind critical market
dynamics that every building
Connected professional should be aware of to
Living Key make informed business decisions.
Demographics We’re currently watching a
spectrum of crucial megatrends that will
undoubtedly impact the housing industry
for years to come: labor shortages and rising
material costs; indoor air quality; connected living;
and clean water. Our ndings follow.

www.greenbuildermedia.com November/December 2019 GREEN BUILDER 13

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