Page 30 - Green Builder Nov-Dec 2021 Issue

CREDIT: ISTOCK/HISPANOLISTIC

Screen New Deal AMONG THE ITEMS
THAT PROSPECTIVE
It’s not just smartphones and Zoom calls. CUSTOMERS technology to
94% use
72% expect
Homebuyers have become more adept CONSIDER AS updated information search and select
than ever with smart home products. IMPERATIVES: throughout the entire their new builder
Have we crossed a tipping point? home-purchasing
process

Given current consumer preference and purchasing pattern
89% expect to
trends, baseline smart home offerings should include: continue using
Security—cameras, locks, intruder alerts, technology
■
remote check-in/monitoring throughout the
Smart thermostats construction
■
44% want proactive process
Lighting
■
notifications
Audio/speakers
■
An integrated indoor air quality (IAQ) system with monitors and
■
sensors that connect with vent fans, energy recovery ventilators
(ERVs) and range hoods to facilitate fresh air exchange
Water monitoring and leak detection
■ The Great Digital Beyond
Carbon monoxide/smoke detector
■
Smart switches/plugs
■
Built-in data protection and privacy technologies/protocols Given that more homebuyers are relying on online tools to shop for homes and
■
Enhanced connectivity and bandwidth capabilities to address willing to purchase a home sight unseen, it’s essential for the building industry
■
increased working/schooling from home to participate in the digital revolution.
Builders can augment a buyer’s online experience with enhanced 3D home
Upgraded offerings should include: tours, having a social media presence, and providing access to items such as
Smart appliances online information, FAQs, and educational videos. “Not only will this position
■
Smart irrigation systems builders as an essential resource to homebuyers, it will also help decrease the
■
Integration with solar system stress of purchasing a home,” COGNITION notes.
■
Aging in place functionality for active adults, including Manufacturers can contribute to this transition by providing building
■
non-intrusive cameras/monitors, fall detection, and professionals with content, data, research, and insights about key trends and
voice-controlled technologies topics to share with buyers, thereby enhancing the online experience.
28 GREEN BUILDER November/December 2021 www.greenbuildermedia.com