Page 39 - Green Builder Nov-Dec 2021 Issue
P. 39
CONSUMERS’ TOP 5
REASONS FOR BUYING
presumption, of course, is that to reach the mainstream buyer
(how very Ford), price does matter, and vendors will begin offer- AN ELECTRIC VEHICLE:
ing less expensive models as factories come online.
Ford North America’s president, Kumar Galhotra, has made no
secret of the company’s big EV plans: “We’re not here to make an 1. MONETARY SAVINGS
electric truck for the few,” he says. “Ford is committed to building
one that solves real problems for real people.” 2. FEWER CARBON EMISSIONS
Ford’s pricing stays closer to that of Tesla, although Tesla’s
planned Cybertruck, with a base model the company claims will 3. A BETTER DRIVING EXPERIENCE
sell for under $40,000, won’t look much like pickup truck (more
on that later). But not every electric “truck” promises to be a 4. REDUCED OIL USE
work vehicle. Building pros will be looking for something that
closely resembles the cherished pickup truck they’ve known 5. CONVENIENCE
for decades—as reliable transportation, yes, but also as roving
offices and transport modules and (in the case of fleets) employee- SOURCE: UNION OF CONCERNED SCIENTISTS
operated workstations.
www.greenbuildermedia.com November/December 2021 GREEN BUILDER 37
