Page 28 - GB Building Science Ebook 2019

05 SIX CHANGES

SMART HOME

CROSSES THE DIVIDE

Years of aggressive marketing, plus ubiquitous smartphones

and app control have succeeded in making smart home

technology a mainstream amenity.

OME TECHNOLOGY SURVIVES the market. But most SMART THERMOSTATS
does not. For the past 20 years, smart home technology Now almost universally accepted, smart thermostats have achieved
has been stuck in the “gap” between “early adopters” deep and rapid market penetration among homeowners, especially
and “mainstream” buyers. But it looks like that gap has because of generous rebate programs from utilities. One utility, NV
Sfinally been crossed, and this aspect of homebuilding will Energy of Nevada, has licensed its own brand of smart thermostat
continue to grow in status and importance. (shown), which it offers for free (in limited quantities), as part of
The challenge for builders and designers is deciding how much PowerShift, a multi-faceted energy saving program (See sidebar, p. 26).
of this technology to incorporate into a new home. Many products For building pros, smart thermostats offer an entry point to explain
can simply be purchased off the shelf by the owners. But we’d like wifi technology to homeowners, and why it could be beneficial. Along
to recommend a few key categories that will add immediate value with monitoring heating and cooling on their smartphones, why
and efficiency to the home. not monitor air quality, water usage, security and more? The result

SMART HOME DEVICES BY CATEGORY,

2019 AND 2023 (SHIPMENTS IN MILLIONS)

SOURCE: IDC WORLDWIDE QUARTERLY SMART HOME DEVICE TRACKER, JUNE 25, 2019
Category 2019 Shipments* 2019 Market Share* 2023 Market Share* 2023 Market Share* 2019–2023 CAGR

Video Entertainment 346.5 41.2% 424.4 29.0% 5.2%

Home Monitoring/Security 163.9 19.5% 349.3 23.9% 20.8%

Smart Speaker 138.5 16.5% 206.2 14.1% 10.5%
Others 191.7 22.8% 483.7 33.0% 26.0%

TOTAL 840.7 100.0% 1,463.5 100.0% 14.9%

Note: All data represents forecast values.

Rapid Deployment. According to IDC, “Global shipments for smart home devices reached 168.6 million in the first quarter of 2019 (1Q19), up
37.3% from the previous year; this growth was driven by the growing acceptance of connected devices within the home, including smart TVs,
smart speakers, cameras, door locks, doorbells, and many more. Note the market shifts projected for 2023.

28 BUILDING SCIENCE SPECIAL REPORT: SIX WAYS CONSTRUCTION IS CHANGING