Page 4 - Green Builder July-August 2020 Issue
P. 4

EDITOR’S NOTE                                                                             By Matt Power




                   The Inside Scoop                                                                          Editor-in-Chief
 Caption. Text




                   Remodeling Rises as Industry




                   Stalwarts Rally



                   Interest in remodeling is protecting the shelter industry from COVID-19’s worst
                   outcomes. Meanwhile, a few manufacturers are getting serious about reducing

                   CO  impacts for future resilience.
                       2
                       F YOU’RE LIKE ME, you’ve done a lot of                              Where’s the money going? Redeƒning work
                       deferred maintenance over the weeks and                           spaces; upgrading kitchens and replacing appli-
                       months of COVID-  lockdowns—replacing                            ances; creating special space for exercise and
                       appliances, putting in new ventilation, ƒxing                     Zoom conferencing; increasing storage and pantry
                   I broken faucets and addressing nagging                               spaces; adding or upgrading bedrooms.
                   issues with how space is organized and used.                            The new housing market, also, has so far stayed
                     And I’m not alone. Interest in remodeling and                       ahead of crippling coronavirus damage. According
                   do-it-yourself (DIY) will probably remain strong,                     to  Census  data,  privately  owned  housing
                   unless things get‹much, much worse. So far, sales at                  completions in June were at a seasonally adjusted
                   DIY stores and interest in remodeling project have                    annual rate of ,™™š,›››. This is œ.ž percent above
                   surged. We know this thanks to our data research                      the revised May estimate of ,Ÿœ,››› and is š.
                   tool, COGNITION Smart Data, which weighs senti-                       percent above the June ™›  rate of ,¡¡,›››.
                   ment and other metrics in markets all over the U.S.                     The  long-term  outlook  for  new  housing,
                                                                                         however, remains a mixed bag. Many builders
                                                                                        have furloughed or laid o¢ workers. The pandemic
                                                                                        is far from over, and it’s premature to predict where
                                                                                        we’ll be in six months.
                                                                                          Meanwhile, a few building product manufacturers
                                                                                        have not been idle. They’ve taken note of the
                                                                                        pandemic’s chilling insight into how quickly a
                                                                                        Climate Change disaster might unfold in the U.S.
                                                                                        That’s what makes this year’s list of Eco-Leaders
                                                                                        di¢erent. We used as criteria companies that have
                                                                                        integrated “net zero” goals into their planning and
                                                                                        operations. They’re taking positive steps to reduce
                                                                                        their greenhouse gas footprint, and increase the
                                                                                        resilience of their brands and services.
                                                                                          We’re not out of the woods with COVID- —not
                                                                                        even close. But in the inevitable list of “silver linings”
                                                                                        that could be recorded years from now, once the
                                                                                        mobile morgues and heart-rending stories of family
                                                                                        tragedy fade into history, perhaps one footnote
                                                                                        will be that certain corporations began to take the
                   Self inspired. According to COGNITION Smart Data, Green Builder Media’s market intelligence   existential threat of Climate Change seriously. And
                   division, do-it-yourself projects have increased by up to 75 percent in some markets since the   their leadership created a new wave of change. They
                   onset of the pandemic—even with high levels of concern about spending.  showed the way to redemption and renewal. GB

                   2   GREEN BUILDER July/August 2020                                                     www.greenbuildermedia.com




          2 GB 0720 Editor's Note.indd   2                                                                                      8/12/20   1:17 PM
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