Page 2 - SDWoman Media Kit 2024

Circulation, Distribution & Demographics

San Diego Woman Magazine is San Diego and can be found at locations from Downtown San
Diego to Murrieta and all spots in between.

Our distribution team works on an advertiser centric distribution sytem, which means that

although are always found throughout our town, from issue to issue our saturation points
vary, based on the location and reported reach of our advertisers. For example, if we have an
advertiser whose primary business is in Carlsbad, along with our usual distribution throughout all
of San Diego, we will do an extra spot distribution which doubles our drops in a 5-7mile radius of
the area of Carlsbad. We do this based on our interviews with each advertiser when we are
contracted for advertising.

People often ask how many readers we have. We are proud to say that we have a print
readership of 60,000, plus our digital readership of another 40,000+. Our magazines are
distributed to Doctor’s offices, Hair and Nail Salons, Hospitals, Dentist’s Offices, Libraries,
Restaurants, Cafes and Coffee Shops, (such as Starbucks,) Hotel Lobbies, Banks and more. Each
of our Advertisers are also provided enough copies to allow their locations to be a designated
distribution spot for San Diego Woman.

The demographic of our readers are primarily ages 28 -70, primarily working women in the
middle to upper income brackets with considerable amounts of disposable income. They are
interested in career advancement, family, art, education, travel, relationships, and children up to
and including those involved in college selection and acceptance.

They travel an average of 4 times a year for pleasure, and average two or more business trips
per year as well. They are married, divorced, and single with the majority being married, but
maintaining their own careers.