Page 16 - Fashion issue

ness package to help make their line
a reality. Fashion Week San Diego’s
goal is not only to introduce these
designers to the community, but also
help give them momentum to grow.
Creator Andrews is also the Presi-
dent of APA Business Consulting,
Inc., which she started in 2005. Her
clients are primarily in the fashion
arena, both retail and manufacturing.
In 2007, seeing a need for a local
San Diego celebration of the tal-
ented designers and unique clothing
and beauty retail venues we have
in town, Andrews came up with a
unique idea. She wanted to produce
a local version of the well known
Fashion Week celebration. With her
background and education, (An-
drews holds a Bachelor of Science
in Organizational Leadership and an
Associate of Art in Merchandise Mar-
keting), she knew this type of event
was sorely lacking in San Diego.
Part of her desire for fashion week
comes from her belief in empower-
ing both people and business to
grow and thrive. Andrews add, “Our
mission statement, perhaps says it
best, ‘Fashion Week San Diego™ is
a collaborative entertainment fashion
event to celebrate the people of San
Fashion Week San Diego Diego in fashion by showcasing
and highlighting the pulse of these
16 entrepreneurs and what they are
creating.’”
When asked about what inspired the
creation of this event
We may not have the repu- Andrews replied, “I decided to create Fashion Week San Diego™
tation of New York, Los An- after attending several fashion weeks in California and host-
geles, or Paris, but look out, ing fashion shows in San Diego. After throwing several fashion
San Diego is a contender shows around town for my clients, I saw the need for a larger
when it comes to the cel- event. And I wanted to be the person to take it to the next level,
ebration of Fashion Week! and help draw attention to San Diego’s Fashion Community.
This is thanks to Allison The city of San Diego inspired me to create Fashion Week San
Andrews, the Founder and Diego™ . I choose to live here, but love culture and good experi-
Director of Fashion Week ences. I was tired of having to go to other cities to get the events
San Diego™ Fashion Week I wanted to be part of. In addition, I wasn't alone with this feeling.
San Diego™ was founded in Anyone can have a good idea, but it takes people to make it
2008 by happen and I was lucky that there were people who wanted this
Allison Andrews with the event as much as I did. I'm also lucky to have an amazing team
idea of creating a fashion of volunteers, sponsors, ticket holders and participants to make it
industry event to aid the happen… without them it would be just an idea.”
developing fashion culture in San Diego. The first Fashion Week When asked what her goals are for Fashion Week, Andrews
San Diego™ took place in October of 2008 at different venues replied, “The main goal is to, in the next three years, convert to
around Downtown San Diego. The event went on hiatus for more buyers in the audience than regular ticket holders. I would
three years to recoup after the economic recession. Andrews love for FWSD to be on the buyer’s calendar every year! Also
exclaims,“Those three years gave us time to be missed, rest, and Fashion Week San Diego™ is about giving designers a platform
re-group! Now in 2012 the event is coming back even stronger!” to launch and grow their careers.”
Fashion Week San Diego™ is a collaborative entertainment
fashion event to celebrate the people of San Diego in fashion by Fashion Week San Diego™ is presented by APA Business
showcasing and highlighting the pulse of these entrepreneurs Consulting, Inc. The event will be open to both industry profes-
and what they are creating. Fashion Week San Diego™ 2012 will sionals and the public. For sponsor, media and participant oppor-
feature 16 designers all from San Diego with collections ranging tunities, as well as tickets, email info@fashionweeksd.com.
from ready to wear, jewelry, sportswear, plus size and haute cou-
ture. All events including the runway show, shopping day, art &
beauty exhibit and education panels will take place in downtown
San Diego October 1st through the 7th. One designer, as voted
by the audience of Fashion Week San Diego™, will win a busi-