Page 47 - Anna Adams Cover Issue March 2025

Micro Purchasing Flexible Payment Simplified Shipping
Moments Options Options

You may think phenomena like impulse Online purchases were once limited al- Evolving technology isn’t just improv-
buys or convenience purchases are re- most exclusively to credit card purchas- ing the browsing and purchasing side
served for brick-and-mortar stores, but es, but over time, businesses have grant- of e-commerce; shipping operations are
micro-purchasing trends suggest other- ed greater flexibility to shoppers when it also seeing enhancements. For example,
wise. These purchases are typically made comes to collecting payment. While this ShipAccel, a digital platform designed
by someone looking for a quick solution trend has been growing for several years, by Pitney Bowes, simplifies and enhanc-
or information in a hurry from a mobile many contemporary e-commerce sites es shipping operations with advanced
device, such as comparing two or more now accept credit or debit cards, online e-commerce technology. The platform
similar products and clicking a “buy now” checks, digital wallet and mobile payment empowers early e-commerce brands to
link, ordering and paying for food ahead services, cryptocurrency, and even install- ship like larger companies with access to
of time to skip the line, making a hotel ment payments via third-party providers. discounted carrier rates; more than 80 in-
or excursion reservation while traveling By 2029, the third-party payment market tegrations, including leading marketplac-
or looking up movie showtimes and pur- is expected to almost double from $62.5 es, data, and insights to help make smarter
chasing tickets from the same page. billion in 2024, according to findings from shipping decisions; branded tracking; and
E-commerce sites that can establish them- Mordor Intelligence. return capabilities. It features a collection
selves as a resource, make information of apps, widgets and application program-
easy to digest, and simplify the purchas- ming interfaces to easily configure new
ing process are earning customers (and workflows and seamlessly meet the de-
revenue). mands of business growth.

“As e-commerce becomes a mainstay,
shippers must take a technology-first ap-
proach, utilizing platforms that can grow
along with the business and partnering
with providers who offer deep expertise in
the segment,” said Shemin Nurmohamed,
president of Sending Technology Solutions
at Pitney Bowes. “As a result of using tech-
nology like ShipAccel, e-commerce ship-
pers can save money, enhance operational
efficiencies, and delight customers – all of
which support the business’ bottom line.”

Find more shipping support for your
e-commerce business in the coming year at
shipaccel.com.

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