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BFSI Chronicle, 2 Annual Issue, 10  Edition July 2022
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        sanction the loan; instead of a “ one size fits  There is always a threat of hijackers obtaining
        all approach”, banks can provide small ticket-  the data illegally from the account aggregation
        sized loans with flexible repayment periods and  site. This information could then be fraudulently
        introduce more innovative financial products.  used to compromise the customer’s financial
                                                     position.
        Those who have long been left out of traditional
        lending – MSMEs and new-to-credit borrowers  Storage of all financial records at a single focal
        – will benefit hugely from the framework. The  point aggravates the risk. It makes it a single
        creditworthiness of such applicants can be  point of vulnerability and is thus exposed
        assessed through alternate data sources such as  to severe risk if the data security wall gets
        GST invoices, bank statements, bill payments,  breached. Such apprehensions might inhibit
        and other cash-flow surrogates. It removes the  consumers from subscribing to the framework
        requirement for physical collateral and boosts  as they await more clarity and development in
        access to credit for an untapped borrower pool.  the system.

        Account Aggregators may facilitate sharing  Favourable agreement with the Financial
        data related to taxes, pension, investment, and  Information providers (FIPs) will also be a
        insurance in the near future.                deciding  factor  for  the  success  of  account
                                                     aggregators.
        Data management :
        Protecting user privacy is the crux of the  Aggregators depend heavily on internet search
        Account Aggregator network. It is developed  traffic, making them vulnerable to algorithm
        on consent mechanism and permission from  changes for both organic and paid searches. To
        individuals to share the data with FIU. The  protect themselves from this potential threat,
        consent method is designed by the principles  they must build their brands and strengthen
        of Data Empowerment and Protection  brand recognition.
        Architecture (DEPA), a policy proposed by
                                                     Regulatory changes could disrupt the revenue
        NITI Aayog. Secondly, the data shared on AA   model—for example, by banning certain
        is end-to-end encrypted. The data is encrypted   commission models or making the commission
        by the sender and can be only decrypted by
                                                     fee transparent. Such a disruption would almost
        the recipient. Thirdly AAs are not allowed to   certainly affect aggregators’ competitors.
        store, process, and sell the customer’s data.
        These design principles ensure that ownership  Aggregators are always vulnerable to new
        of the data lies with individuals. There is no  competitors, whether direct insurers or fintech.
        conflict of interest. Data is shared across the  The more crowded the market, the higher the
        AA platform to provide individuals with better  cost of customer acquisition. Aggregators need
        financial services, and data is not monetized.  to monitor the market actively and buy or build
        Challenges:                                  where appropriate.
        Though it is stated that data will be encrypted,  Suppose customers can easily interact with
        there is an imminent risk to data privacy. The  their data across a broader range of products
        gravity of such apprehensions is exacerbated  and  seamlessly  switch.  In  that  case,  it  is
        when it concerns sensitive data.             likely to result in greater churn and margin
                                                     compression—posing a threat to incumbent



        The Institute Of Cost Accountants Of India

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