Page 17 - Demo

Dear friend and fellow business owner,5LJKW%u0003QRZ%u000f%u0003DV%u0003\\RX%u0003UHDG%u0003WKHVH%u0003ZRUGV%u000f%u0003through no fault of your own%u000f%u0003\\RXU%u0003UHYHQXH%u000f%u0003FDVK%u0003%u00c0RZ%u000f%u0003SHDFH%u0003RI%u0003PLQG%u000f%u0003DQG%u0003ZKHWKHU%u0003RU%u0003QRW%u0003your business will survive for another year, are at risk.How you respond to the facts revealed in the next few pages, will set your future in motion. Your response to this letter may determine whether your next %u0014%u0015%u0010PRQWKV%u0003DUH%u0003D%u0003KDSS\\%u000f%u0003KLJK%u0010SUR%u00bfW%u0003HYHQW%u0003\\RX%u0003DUH%u0003SURXG%u0003RI%u0011%u00032U%u000f%u0003D%u0003QLJKWPDUH%u000f%u0003EXVLQHVV%u0010NLOOLQJ%u0003WUDLQ%u0003ZUHFN%u0003RI%u0003D%u0003\\HDU%u0003\\RX%u0003GLGQ%u00b6W%u0003EHOLHYH%u0003FRXOG%u0003KDSSHQ%u0003WR%u0003\\RX%u000f%u0003DQG%u0003LW%u00b6V%u0003WRR%u0003ODWH%u0003WR%u0003XQGR%u0011Besides claiming over a million lives worldwide as of this writing, the COVID pandemic has sounded the death knell for over 100,000 EXVLQHVV%u0003LQ%u0003WKH%u00038%u00116%u0011%u0003DORQH%u0011%u00033URVSHURXV%u0003EXVLQHVVHV%u0003WKDW%u0003ZHUH%u0003GRLQJ%u0003ZHOO%u0003SUH%u0010&29,'%u000f%u0003QRZ%u000f%u0003DUH%u0003VLPSO\\%u0003JRQH%u0011%u0003*DPH%u0003RYHU%u0011That%u2019s bad enough.But what worries me the most is not what has happened.What%u2019s past is past. What worries me is, COVID changed everything.And, failing to adapt to the changes will destroy FAR MORE GOOD BUSINESSES over the next year, than have been wiped away by this pandemic to date./LNH%u0003D%u0003WRUQDGR%u0003WKDW%u0003VSUDQJ%u0003XS%u0003RXW%u0003RI%u0003QRZKHUH%u000f%u0003&29,'%u0003ODQGHG%u0003\\RX%u0003VPDFN%u0010GDE%u0003LQ%u0003WKH%u0003PLGGOH%u0003RI%u0003D%u00031(:%u0003%86,1(66%u0003(19,5210(17%u0003:,7+%u00031(:%u000358/(6%u0011%u00035XOHV%u0003XQNQRZQ%u0003WR%u0003PRVW%u0003business owners, unfamiliar to most marketing professionals, and unable to be implemented by all but a select few.Fail to understand these rules, and everything will just get harder.