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$24.99 USLeadership / EntrepreneurshipCover design byDavid Shaw & Andrew Welyczko entrepreneur.com/booksISBN-13: 978-1-64201-164-7Those lured by cliched self-help platitudes and the siren song of blind optimism should turn back now. This book is the forge for unapologetic entrepreneurs%u2014those willing to thumb their noses at convention and carve their own path. In this No B.S. guide, serial entrepreneur Dan S. Kennedy delivers a bracing reality check, shattering myths, turning conventional wisdom on its head, and giving you the unvarnished truth about productivity and profit. You%u2019ll discover:%uf0a2 THE MYTH OF THE %u201cBORN SALESMAN%u201d: Natural ability is overrated. Kennedy reveals how practical know-how and a contrarian mindset can trump innate talent any day. %uf0a2 THE ESSENCE OF ARROGANCE: Modesty and humility have no place in the world of entrepreneurship. Learn to stand your ground, demand what you%u2019re worth, and protect your ideas. %uf0a2 THE TRUTH ABOUT PERSISTENCE: Blindly bulldozing ahead isn%u2019t the answer. Identify when to pivot and think strategically about your efforts. %uf0a2 CREATIVITY SIMPLIFIED: You don%u2019t need a million creative ideas; you only need one. Two, if you%u2019re lucky. Learn how to build on what%u2019s already working and test the hell out of it.Following the sage council from Dan and his accomplished multi-million dollar entrepreneurial allies, you have the tools to shatter your limitations and redefine your relationship with time, money, and success. Stop the B.S. and start taking action!NO-NONSENSE TACTICSFOR THE REAL WORLD DAN S. KENNEDY is the provocative, truth-telling author of the popular No B.S. book series and a serial, successful, multi-millionaire entrepreneur. As a trusted marketing advisor, consultant and coach to hundreds of entrepreneurs, he works with clients creating, building and running businesses from millions of dollars to a staggering $1-billion in size. Dan%u2019s influence reaches millions of business owners annually through his signature newsletters, seminars, coaching programs and affiliated thought leaders in over 100 different industries and professions.