Page 23 - Demo

\\RXU%u0003ZHE%u0003VLWH%u000f%u0003ODQGLQJ%u0003SDJHV%u000f%u0003DQG%u0003EORJ%u000f%u0003VR%u0003<28%u0003EHFRPH%u0003WKH%u0003FOHDUFKRLFH%u0003IRU%u0003DQ\\%u0003UHDO%u0003SURVSHFW%u000f%u0003DQG%u0003SULFH%u0003EHFRPHV%u0003LUUHOHYDQW\:KR%u0003GRHV%u0003DOO%u0003WKLV%u0003IRU%u0003\\RX\:KR%u0003FUDIWV%u0003WKH%u0003PHVVDJHV%u0003WKDW%u0003GHWHUPLQH%u0003LI%u0003\\RXU%u0003SURVSHFWV%u00035(6321'%u0003ZKHQ%u0003WKH\\%u0003%u00bfQG%u0003\\RX%u0003RQOLQH%u0003%u00b1%u0003RU%u0003&/,&.%u0003$:$<%u0003LQ%u0003D%u0003IHZ%u0003VHFRQGV%u000f%u0003QHYHU%u0003WR%u0003UHWXUQ\In most cases, the answer is, NO ONE %u2013 at least no one ZLWK%u0003WKH%u0003NLQG%u0003RI%u0003VNLOO%u0003DQG%u0003H[SHUWLVH%u0003LW%u0003WDNHV%u0003WR%u0003FDSWXUH%u0003D%u0003SURVSHFW%u00b6V%u0003DWWHQWLRQ%u0011%u0003(QJDJH%u0003WKHLU%u0003LQWHUHVW%u0011%u0003$QG%u000f%u0003FRQYHUW%u0003D%u0003ORRNHU%u000f%u0003LQWR%u0003D%u0003EX\\HU%u0011%u0003The content for most businesses%u2019 entire 3,;(/%u0003(67$7(, is all about the company or the product. And, while that plays a role, it has NOTHING to do with GETTING your prospects attention. +2/',1*%u0003WKHLU%u0003LQWHUHVW%u0011%u0003$QG%u000f%u00036(//,1*%u0003\\RXU%u0003SURGXFW%u0003RU%u0003service.7KDW%u0003LV%u0003ZK\\%u0003PRVW%u0003VLWHV%u0003LQ%u0003PRVW%u0003QLFKHV%u0003DUH%u0003WKH%u0003VDPHffl%u0003YLVXDOO\\%u0003appealing with lots of information about the company and the product. But, NOT engaging. NOT persuasive. And, NOT FRPSHOOLQJ%u0003HQRXJK%u0003WR%u0003JHW%u0003D%u0003UHVSRQVH%u000f%u0003ZKLFK%u0003EHJV%u0003WKH%u0003TXHVWLRQ%u000f%u0003%u00b5ZK\\%u0003FKRRVH%u0003\\RX\Over six short months, COVID changed the way people decide WHAT they buy - WHEN they buy & WHO they will buy from...Before COVID struck, people had money and were willing to spend it.The economy was booming. Unemployment was low. In general, people were optimistic and open to %u2018checking out%u2019 a product, service or company they were unfamiliar with.