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3Important Author%u2019s Introduction NOT to Be Skippedby Dan KennedyDorothy, We%u2019re Not in Kansas Anymore!You have built a successful business, so you are smart, capable, tough, and very likely to be a DIY%u2019er and a %u201ccontrol freak.%u201d Welcome to the club. Good news: Some%u2014but only some%u2014of what you%u2019ve thought, done, and used to create your success to this point is fully relevant to the entirely %u201cnew business%u201d you are beginning: the sale of your company. But bad news: Some of what got you to this dance won%u2019t be helpful at all and can even get in your way in this new venture, the selling of your company. I urge you to think of this as a %u201cnew business,%u201d and being humble enough, or at least ego-checked enough, to acknowledge that succeeding in this will require GL%u037f%u0003HUHQWthinking and actions than what you have previously relied on. Your obtaining this book suggests that understanding. Good.Preview Copy | 27