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ISBN 13: 978-1-64201-168-5$24.99 USBusiness / Direct MarketingCover design byDavid Shaw & Andrew Welyczko entrepreneurpress.comDAN S. KENNEDY, the provocative author of the popular %u201cNo B.S.%u201d book series, is a multi-millionaire entrepreneur and trusted marketing advisor. Guiding hundreds of private entrepreneurial clients with businesses ranging from $1 million to $1 billion, he annually infl uences over a million independent business owners across nearly 150 industries. DARCY JUAREZ, a seasoned direct response marketer and business coach for over 18 years, excels in guiding entrepreneurs to grow through strategic marketing asset creation. Sought after for her Magnetic Marketing insights, she specializes in building effi cient systems for attraction, conversion, and retention. MARTY FORT, a musician, music school owner, and best-selling author, has thrived as one of Dan Kennedy%u2019s top private clients. A featured speaker at Dan%u2019s events, Marty shares his success story of implementing Dan%u2019s marketing to propel the growth of his music coaching business.The big brands want you to take their marketing strategies as gospel, leaving %u201cordinary%u201d businesses left chasing their tails. For most businesses, squandering thousands on boosting brand awareness, follows, and likes, is a fool%u2019s errand. Cut the B.S. and take your business from %u201cordinary%u201d to extraordinary.Dan Kennedy joins forces with fellow heavyweights, Darcy Juarez and Marty Fort, to learn how to skyrocket sales, retain customers, and master Dan%u2019s 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing businesses:Rule #1: There Will ALWAYS Be an Offer or OffersRule #2: There Will Be Reason to Respond Right NowRule #3: You Will Give Clear InstructionsRule #4: There Will Be Tracking, Measurement, And AccountabilityRule #5: Only No-Cost Brand-BuildingRule #6: There Will Be Follow-UpRule #7: There Will Be Strong CopyRule #8: It Will Look Like Mail-Order AdvertisingRule #9: Results Rule. Period.Rule #10: You Will Be A Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing DietAchieve real results with Dan%u2019s No B.S. Direct Marketing Guide. BUILD AN UNSTOPPABLE MARKETING MACHINE