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viii NO B.S. Guide to Succeeding in Business by Breaking All the RulesCONTENTSCHAPTER 2The Myth of the Born Salesman or Born Anything . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25In the Birth Announcements, there are little baby boys and little baby girls, but no little baby successes or little baby failures.CHAPTER 3%u201cYou Can%u2019t Get Anywhere These Days Without a College Education.%u201d . . . . . . . . . . . . . . . . . . . . . 35%u2026said by those selling college!CHAPTER 4Modesty and Humility May Be Admirable Qualities in a Monk, but Not in an Entrepreneur . . . . . . 53What P.T. Barnum said about this.CHAPTER 5%u201cMind Your Manners%u201d and %u201cBehave%u201d%u2014 or Is Being Aggressive, Rough Around the Edges, and Disruptive One of the Great Unsung Secrets of Success? . . . . . . . . . . . . . . . 67Why won%u2019t Elon Musk mind his manners?CHAPTER 6Must You Invent? A Pox on Creativity . . . . . . . . . . . . . . . 77There%u2019s something much more important%u2026CHAPTER 7Forget (Almost) Everything You%u2019ve Ever Been Told About Persistence . . . . . . . . . . . . . . . . . . 89If you persist with my golf swing, you%u2019ll wind up in the hospital.