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An affinity program is an agreement between company or organization and a mortgage lender for the purpose of offering
mortgage-related products and cost-saving programs. The AAG Affinity Lending Program is designed to give our mutual
customers more tools and better outcomes for their retirement. From the very start, we will work together to deliver
compliant, jointly-marketed materials including direct mail, email, print ads, web content, and more.
Our goal is to help more older Americans enjoy a rewarding retirement.
THE CHALLENGE: Increased Life Expectancy
The American population n More than 50% of workers believe they will retire after age 65, with 51% of
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is aging, climbing to 88 older workers having saved less than $50k for retirement.
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million seniors by 2050. House Rich
n Over 50% of seniors have the majority of their net worth tied up in equity. 3
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n Older Americans hold more than $10T in home equity.
n Boomers account for roughly one-third of all home purchases. 5