Page 18 - Home Seller Guide Summer 2021

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WHY PRICING YOUR HOUSE RIGHT MATTERS

WHY PRICING YOUR

HOUSE RIGHT MATTERS

In today’s real estate market, setting the right price for
your house is one of the most valuable things you can do.
According to an average of leading expert projections, UNDER PRICED MARKET VALUE OVERPRICED
existing home prices nationwide are expected to increase by
Loses value Better chance of a Sits on the market
7.1% this year. This means experts anticipate home values bidding war longer
Decreases future
will continue climbing going forward. buying power Higher Sale Price Price drops can
send the wrong
Deters skeptical Faster Sale
When it comes to pricing your house, the goal is to increase message to buyers
buyers
visibility and drive more buyers your way. Instead of trying to Prices out potential
buyers
win the negotiation with one buyer, you should price your
house so demand is maximized, and more buyers want
to take a look. It’s important to work with a trusted real estate professional to
make sure your house is priced correctly. When you price it
As a seller, you might be thinking about pricing your house on competitively, you won’t be negotiating with one buyer. Instead,
the high end while so many of today’s buyers are searching you’ll likely have multiple buyers competing for it, potentially
harder than ever just to find a home to purchase. But here’s increasing the final sale price.
the thing – a high price tag does not mean you’re going
to cash in big on the sale. It’s actually more likely to deter Bottom Line
buyers. The key is to make sure your house is priced to sell immediately.
This way, it will be seen by the most buyers. More than one
Even today, when there are so few houses for sale, your house of them may be interested, and it will be more likely to sell at
is more likely to sit on the market longer or require a price drop a competitive price. Let’s work together to price your house
that can send buyers running if it isn’t set just right. correctly from the start so you can maximize your exposure and
return.