Page 40 - Summer2020GTP
P. 40

STORIES FROM AROUND THE WORLD





                                         CHINA & HONG KONG



        LIGHT AT THE END OF THE TUNNEL                          tournaments, teachers, playing pros, caddies, etc.
                                                                The way we see it is the government has been
                                                                laying a sound and complete groundwork to
                                                                grow the golf industry in the country. This may be
                                                                also one of the plans to boost domestic spending
                          By Steve Mak,                         and GDP, especially when international trade
                          President and
                          CEO HKGTF and                         and globalization is under threat and facing
                          USGTF-China                           tremendous uncertainties in the future.
                                                                    The recent outbreak of the coronavirus has
                                                                caused a huge loss in life and damage to the
           arlier we reported that the government of China
        Ehad suppressed the sport of golf since 2014 by         economies of China and the world. But one bit
        closing down some 300 golf courses out of 700, and      of good news out of this disaster was that virus
        closing countless driving ranges around the country     specialists commented that golf courses were
        in an effort to clean up all illegal construction of    the safest places, literally, and subtly encouraged
        golf courses and corrupt activities behind the          people to play golf. The same thing happened in
        scenes.                                                 2003 during the SARS outbreak. China experienced
            From 2014-2018, the central government              a bloom in golf immediately when SARS settled
        did the housecleaning on one hand, while on             down.
        the other, it issued many new policies during this          The Chinese government is now working hard
        period of time to promote golf: inclusion of golf on    with full force trying to recover from the damage,
        the encouraged list of sports for citizens; brought     and is investing tons of money and resources with
        golf into junior high and high schools; admission       full steam to prepare for the 2022 Winter Olympics.
        of golf pros and amateur winners into colleges          We strongly believe the government will really look
        with entrance exemption and scholarships, and           into golf after the Winter Olympics and will seriously
        Shenzhen City (first Economic Development Zone)         develop the sport of golf as an industry in the years
        and Hainan (international tourist island) provincial    to come.
        governments issued policies to develop golf as one          USGTF-China and HKGTF were impacted badly
        of the main sports with investments in research,        by the market slowdown, decline in demand of
        infrastructure, training, and tournaments with          certification and barely survived in past 6 years.
        handsome prize purses.                                  However we endeavor to hang on, bearing the
            First, the government cleans up the market          hope that golf will ultimately be recognized and
        to pave the way for healthy and long-term               promoted by the government. We are getting
        development. Second, it builds market demand            close to the end of the tunnel and will see the light
        through introducing the sport to kids and youth,        soon within a couple of years. We are preparing
        and also to the general public. Third, more             ourselves to take a ride of the tide when it comes,
        colleges set up golf faculty to train and develop       which maybe the second wave in China golf
        human resources to support the industry.  This          history with the first happened during year 2004-
        development includes golf course management,            2014.


                                       Sharing Our Passion  Around The World!”
                                                              ®
                                                          37
                                                          37
                                          Golf Teaching Pro         SUMMER 2020
   35   36   37   38   39   40   41   42   43   44   45