Page 9 - Marketing Appraisal Booklet

Local buyers.

A look at who’s likely to be interested in your home.

Families.
The combination of large internal proportions, size and finish plus the proximity to quality local schools and transport
to the CBD makes your apartment especially popular for families.

Executives.
The expansive size of both the main living and entertaining areas will make your home very appealing to executives
and their families. The majority of this group are looking for a home they can move into straightaway, one that doesn’t
need renovations and is finished to an above-average standard.

Downsizers.
As a low-maintenance, up-market apartment, your property will be a popular option for Downsizers. They’re looking to
move from their current, high-maintenance home to one that let them enjoy their retirement and gives them the ability
to ‘lock up and leave’ when they’ pursue their travel plans.

Investors.
In recent months, we’ve seen an increase in the number of local investors looking for a home like yours. Unlike other
buyers, the important factors for this group are: low-maintenance property, good rental return and close proximity to
transport and amenities. They will be most likely be short term investors to prepare their home for sale whereby they
can lock-in a place to move and organise timing to suit their needs before they decide to commit to the move.

Out-of-area buyers.
We are seeing plenty of out-of-area buyers coming primarily from the Sydney, Greater Sydney and South Coast
areas. These buyers seek out of the local area because they can get more space than they can afford in certain other
areas and are attracted to the great schools, proximity to beaches, strong community atmosphere and renowned
recreational attractions.

Expat buyers.
Our local property market has enjoyed consistently high demand from expats. Many seek to purchase an investment
property with the intention of moving into the premises when they return from overseas. For this reason, this
demographic particularly look for properties which generate strong rental return.

International buyers.
In recent years we have also seen particularly strong demand from international buyers. With Foreign Investment
Review Board (FIRB) legislation now more relaxed, it has paved the way for foreign buyers to secure certain types of
local property.