Page 14 - Marketing Appraisal Book

“Print media advertising

Print media advertising is one of the most traditional and trusted forms of real estate marketing
generally because the sources in which we publish tend to have a longstanding and loyal
readership. Our involvement in both the weekend Illawarra Mercury Domain as well as the weekly
Real Estate World Magazine allows us to advertising your property in both local publications
capturing a high reach exposure across all local buyers over the Illawarra Region.
With the introduction of digital media and online advertising has allowed us to target more active
buyers. However if you market your home solely using online property listing sites there is a real
risk that many buyers will miss your property. The vast number of properties listed online means
you could be limiting your property’s exposure. When there are a lot of properties listed online
yours can be easily lost in the mix, especially if it doesn’t appear on the first page.

Don’t let buyers overlook your property.
Online advertising will never completely replace print; the most effective campaigns always
include a combination of the two. Many times, print is the first touch point with a buyer and takes
the buyer to the digital space to look at a floor plan or more images of the property. Plus with print,

“it's tangible and static, it's there and it's something you can touch, feel and carry with you.
Print media works
in combination,
not in isolation
- Tom Panos
Real Estate Coach and Trainer

www.taranto.com.au