Page 27 - Marketing Appraisal Book UPDATED

This easily accessible marketing medium gives property
seekers all the handy tools they need to find your
property anywhere, anytime.

It allows buyers to search real estate for sale, rent or

share Australia-wide, and filter searches by price,
bedrooms, bathrooms and other property features.

Buyers can also favourite properties to their shortlist,
then effortlessly contact us as your real estate

representative about properties they’re interested in.

Photo galleries allow them to view property photos and
floor plans on a full screen with a simple tap. And with

touch sensitive interactive maps can let buyers display
search results in the selected area as well as providing
travel directions.

We have been able to identify a shift in the way people view property. As per the graph below over

the past two years buyers are no longer limited to the traditional desktop browsing and instead
they are introduced to an innovative way of searching for property which they have access to at
any time.

The fastest growing segment in the Australian online advertising market is mobile advertising.

According to The Australian Online Advertising Market: Year End Review and Market Outlook re-
port 2014: ’mobile advertising is forecasted to grow at a Compound Annual Growth Rate (CAGR)
of 39 percent between 2013 and 2018’.

Therefore it is not a surprise that the mobile app is Australia’s most popular property app, clocking
in at over 2.8 million downloads and counting which will give buyers direct access to find your
property listed for sale on their phone wherever they are.