Page 25 - Welcome Kit (Daniel Gutierrez)

This easily accessible marketing medium gives property
seekers all the handy tools they need to find your property
anywhere, anytime.

It allows buyers to search real estate for sale, rent or share
Australia-wide, and filter searches by price, bedrooms,
bathrooms and other property features.

Buyers can also favourite properties to their shortlist, then
effortlessly contact us as your real estate representative
about properties they’re interested in.

Photo galleries allow them to view property photos and floor
plans on a full screen with a simple tap. And with touch
sensitive interactive maps can let buyers display search
results in the selected area as well as providing travel
directions.

We have been able to identify a shift in the way people view property. As per the graph below over the
past two years buyers are no longer limited to the traditional desktop browsing and instead they are
introduced to an innovative way of searching for property which they have access to at any time.

The fastest growing segment in the Australian online advertising market is mobile advertising. According
to The Australian Online Advertising Market: Year End Review and Market Outlook report 2014: ’mobile
advertising is forecasted to grow at a Compound Annual Growth Rate (CAGR) of 39 percent between 2013
and 2018’.

Therefore it is not a surprise that the mobile app is Australia’s most popular property app, clocking in at
over 2.8 million downloads and counting which will give buyers direct access to find your property listed
for sale on their phone wherever they are.