Page 21 - Why C21?

U N D E R S T A N D I N G M O D E R N C O N S U M E R S :

70%

H O M E B U Y E R S A N D S E L L E R S S E T T L E
F O R T H E F I R S T R E A L E S TAT E AG E N T
T H E Y M E E T.

61%

O F H O M E B U Y E R S S A I D T H E Y TA K E
L O N G E R T O P L A N A VAC AT I O N T H A N
T O F I N D A R E A L E S TAT E AG E N T.

53%

O F H O M E S E L L E R S S A I D I T ’ S H A R D E R
T O F I N D A G O O D R E A L E S TAT E AG E N T
T H A N A F O U R - L E A F C L O V E R .

40% IT’S CLEAR THE REAL ESTATE INDUSTRY PROVIDES

VALUE THAT IS OFTEN OVERLOOKED BY CONSUMERS.
O F H O M E S E L L E R S T H O U G H T T H AT
T H E I R AG E N T D I D N ’ T N E G O T I AT E CENTURY 21® OFFER THE RIGHT TOOLS, MESSAGING
W E L L E N O U G H .
AND COLLATERAL TO SIFT THROUGH THE DISRUPTION
AND LEAD IN THE MARKETS WE OPERATE IN.
Source: NAR Profile of Home Buyers and Sellers, 2017

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