Page 15 - Becom Your Own CEO

Inspiration and motivation are different, though they’re often confused. Inspiration is the spark that starts the fire. Motivation istheaccelerantthatturnsthefireintoa conflagration. The inspiration is the starter pistol that shoots you off the blocks. The motivation keeps you running. Inspiration is big picture. It’s lofty. It’s what makes you try to grab the stars and pushes you to reach beyond your grasp. Some of the best CEOs,
certainly the most memorable ones, are those who inspire their team. Think Musk reaching for Mars. Think Bezos bringing everythingtoeveryone. Sharingavisionthat transforms the world, transforms the team, transforms others - is inspiration. CEOs
are poets and thought leaders. They are visionaries, explorers and adventurers. They see more, and equip others to see more too.
Become Your Own CEO
How CEOs Inspire
How CEOs Plan
CEOs understand the importance of well conceived, well formulated, well reasoned plans.
They assess their companies, question their teams, study the market and their competitors, define their company’s why and what, evaluate the threats and opportunities, strengths and weaknesses, what works and what doesn’t, and create a long term plan with specific, concrete goals broken down into tangible, measurable, obtainable tasks, and hold their team accountable to enact the plan. Whether CEOs use the term or not, they, in effect, engage in strategic planning.
©2021 Federation of Defense & Corporate Counsel
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SECTION 01 THE ROLE OF THE CEO