Page 16 - Becom Your Own CEO

Become Your Own CEO
How CEOs Set Goals
CEOs think big picture and they set big goals. They toggle between all encompassing, powerful, large goals and goals that are measureable, achievable and can be reduced to actual action steps that can be performed, evaluated and modified as needed. There is this tension between going big and being realistic. Between being revolutionary and fighting smaller fights. Anyone can set huge goals – become an industry leader, increase profits by 100%, take over new markets – but the best CEOs know how far to reach and how far their teams can go. CEOS know their teams, know their companies, know their talent, know their resources, know their competitors and know their markets and based upon this set goals that are appropriate for and work for their companies.
How CEOs Achieve Goals
SECTION 01 THE ROLE OF THE CEO
CEOs start with goals that push their teams but yet are obtainable. Once they define goals, they reduce those goals to tasks. Tasks are realistic, measurable, calculable and determinable. The process between moving from inspiration to defining action steps involve a series of steps that transition from the general to the specific, from the lofty to the practical. Inspiration is big picture. The step from inspiration to setting goals is one where you move from the abstract to concrete. You create goals for your team to achieve your vision. You then take the step from setting goals to defining action steps, where you reduce each
goal to a series of tasks that are specific,
measurable and doable. You then study the action steps and measure whether they
are being accomplished and whether, as anticipated, they lead to the achievement of the proposed goals. Think of it as a funnel – from general to specific – from big picture to brass tacks. CEOs may not know each action step that must be taken to achieve their grand vision but they drive their team to determine what those are and develop a plan to ensure those action steps are taken, are measured and that each person knows what tasks they are performing and are held accountable to perform them.
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